In the formula for the success of English football, there are both elements of luck and tactics. English is not a guarantee of success, but nonetheless, the official language of the country of fog helps to create more advantages than Germany or Italy. Besides, Europe’s time zone allows early risers in the Americas and “night owls” in Asia to conveniently watch matches.
However, the biggest change lies in the opening of the English Premier League to players, managers, and foreign owners. When Arsène Wenger became Arsenal’s manager in 1996, he was the fourth non-Englishman and Ireland to become an English club leader in the history of football. Today the number has increased to 13. And since the first match was held in 1992, the number of foreign players has increased from 13 to 69%.
The convergence of international soccer stars here further enhances the appeal of the tournament. Koreans turned on the television to watch Tottenham Hotspur’s Heung-Min Son play, while Senegal people watched Liverpool’s Sadio Mané. After the Russian billionaire Roman Abramovich bought Chelsea in 2003, the Premier League became a playground for foreign billionaires. In total, they hold a stake in 12 clubs, including small teams like West Bromwich Albion and Swansea City.
English football clubs are also faster than others in promoting foreign images. Manchester United have been starting tours in Asia since 1995, while in 2003 the Spanish royal team Real Madrid did so. Last summer, English teams became the focus of attention in many cities around the world from Houston to Hong Kong. They also expand operations everywhere. Manchester City owns several clubs in New York, Melbourne, Yokohama, and Montevideo.
The Premier League has a few characteristics that have lowered the standard but made fans feel more excited when watching the ball. The teams together agreed on advertising and the tournament was more dramatic than the other tournaments, unlike Real Madrid, Juventus and Bayern Munich overwhelming and took up most of the profits in Spain.