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Author: Maureen Hicks (page 1 of 2)

How do football superstars make money from their images? (Part 1)

Obviously, any professional footballer, even a superstar, will receive a fixed salary at the club they join. The difference is probably the amount of money each player receives.

Like any bank, agency, organization, the ball club has been looking for ways to pay an attractive salary to attract the best players. When Wayne Rooney signed for Manchester United in 2014, he was paid £ 300,000 a week. This is equal to 50 pounds per second and 30 pounds per minute.

As for the contract at Barca, the world’s top football star Messi receives a salary of £ 500,000 a week after tax. This salary is said to be the highest in the La Liga, surpassing Cristiano Ronaldo. With such a salary, Messi receives £ 2 million a month and earns more than £25 million a year.

Advertising, brand representation

High salaries have been a major source of wealth for tens, hundreds of millions of dollars for football superstars to receive advertising, image representation for sports brands. Simply nodding to agree to kick on football shoes branded by a certain company, they have made a mountain of money.

For example, the price of millions of dollars per year that Nike agrees to pay Neymar just for him to use this brand shoes. In fact, this figure is still nothing compared to the $ 11 million that Adidas agreed to pay David Beckham when he was still playing football.

More recently, Adidas moved on to signing a lifetime product sponsorship contract with Messi. The exact number Messi receives is not known, but one thing is for sure, it will be no less than the $ 1 billion that Ronaldo signed with Nike. (Of course, this terrible amount of money Ronaldo or Messi cannot receive right away, but is divided year by year or month later).

In addition to 1, 2 such lucrative contracts, stars like Messi also have a series of contracts that are the faces of some famous brands such as Pepsi, Gillette, Turkish Airlines, etc.

Juventus made a lot of money after buying Ronaldo

Many of Juventus’ trade indicators increased sharply within a year after recruiting Cristiano Ronaldo.

According to the financial report published in Gazzetta, in the 2018-2019 season, Juventus increased sales by about $ 64 million compared to the same period last year. This is the highest rise of the Serie A champion in decades.

The presence of Ronaldo also helps Juventus increase the number of fans on social networks. In total, the number of global fans increased to about 40 million.

Thanks to the strong growth, according to the Daily Mail, Juventus is closing the revenue gap compared to Barca, Real Madrid and Man Utd.

The impact of growth is most evident in contract extension negotiations with major sponsors, such as shirt sponsors. The company agreed to a deal that would allow Juventus to earn three times more, as the team’s shirt became attractive to fans.

What is happening shows that buying famous stars at high prices does not push the team into financial problems. On the contrary, as many experts have said, the star has “just paid for himself, just helped the team to earn more money”.

Meanwhile, due to selling Ronaldo, Real no longer has the commercial appeal as before. They also had to spend nearly $ 400 million to strengthen the squad over the past year.

Mendes: ‘The best part of Ronaldo is still ahead’

Representative Jorge Mendes praised Cristiano Ronaldo after the client hit 700 goals.

“Ronaldo is the best player ever. For him the best part has not yet come and it will take place in the Juventus shirt,” Mendes commented in Tuttosport.

Ronaldo scored the 700th goal in his career, when Portugal lost to Ukraine 1-2 in the Euro 2022 qualifier on October 14. This is his 95th table for the team, besides 605 at club level. Apart from Ronaldo, only five other players have scored from 700 goals, including Josef Bican, Romario, Pele, Gerd Muller and Ferenc Puskas.

Messi surpasses Ronaldo, occupying the throne ‘king of making money’ in football (Part 2)

Let’s continue the list of the football superstars that make the most money from sports recently!

Gareth Bale – $ 45 million

The Welsh star fell one step behind 2017 but remained in the top five. Bale flanked the 2018 World Cup and was only a double in Real Madrid’s Champions League. The increasingly obscure role on the pitch reflects his true income status.

Alexis Sanchez is the only Premier League player to make the top 10, earning $ 34 million. Hebei Trung Co striker Ezequile Lavezzi is also in the top 10, earning $ 31 million. The top two stars in France are Kylian Mbappe, Paul Pogba ranked 14th and 19th, with incomes of 28 and 26 million dollars.

Jose Mourinho – $ 34 million

No longer a football coach, but the MC’s work with the generous compensation from Man Utd still helps the “Special One” second in the ability to make money in 2018.

Was fired after a few months working in AS Monaco, but Thierry Henry still earned a bunch of contract compensation fees. He was the third highest-earning coach in the world in 2018, pocketing $ 28 million. Behind former Belgian assistants are Guardiola ($ 27 million) and Ernesto Valverde ($ 25 million).

Ada Hegerberg – $ 450,000.

The female player who made the most money in 2018 was the new owner of the Golden Ball, Heberberg. Even so, the total income of the male player making the most money (Messi) is 325 times that of her.

In general, when you become a football superstar, almost anything on your body can be brought to make money if you want. From driving a custom-designed car or drinking a brand-specific sports water bottle. Most companies believe that the image of the player they choose is influential enough to get their supporters to use their idol-like products.

Juventus made a lot of money after buying Ronaldo

Many of Juventus’ trade indicators increased sharply within a year after recruiting Cristiano Ronaldo.

According to the financial report published in Gazzetta, in the 2018-2019 season, Juventus increased sales by about $ 64 million compared to the same period last year. This is the highest rise of the Serie A champion in decades.

The presence of Ronaldo also helps Juventus increase the number of fans on social networks. In total, the number of global fans increased to about 40 million.

Thanks to the strong growth, according to the Daily Mail, Juventus is closing the revenue gap compared to Barca, Real Madrid and Man Utd.

The impact of growth is most evident in contract extension negotiations with major sponsors, such as shirt sponsors. The company agreed to a deal that would allow Juventus to earn three times more, as the team’s shirt became attractive to fans.

What is happening shows that buying famous stars at high prices does not push the team into financial problems. On the contrary, as many experts have said, the star has “just paid for himself, just helped the team to earn more money”.

Meanwhile, due to selling Ronaldo, Real no longer has the commercial appeal as before. They also had to spend nearly $ 400 million to strengthen the squad over the past year.

Mendes: ‘The best part of Ronaldo is still ahead’

Representative Jorge Mendes praised Cristiano Ronaldo after the client hit 700 goals.

“Ronaldo is the best player ever. For him the best part has not yet come and it will take place in the Juventus shirt,” Mendes commented in Tuttosport.

Ronaldo celebrated the 700th goal, in a match between Portugal and Ukraine. Photo: Reuters.

Ronaldo scored the 700th goal in his career, when Portugal lost to Ukraine 1-2 in the Euro 2022 qualifier on October 14. This is his 95th table for the team, besides 605 at club level. Apart from Ronaldo, only five other players have scored from 700 goals, including Josef Bican, Romario, Pele, Gerd Muller and Ferenc Puskas.

Messi OCCUPIES the throne ‘king of making money’ in football (Part 1)

Nowadays, some football players can make hundreds of thousands of dollars a week just by “kicking and playing” a soccer ball on the grass makes many people think that becoming a player is an easy way make money. However, one thing people need to understand is that the amount of money that professional players make varies greatly, depending on how important they are to the team and their popularity.

So with the famous football stars, who earns the largest money?

Argentine superstar receives a total of 145 million dollars a year, according to the publication of France Football magazine.

Lionel Messi – $ 145 million

France Football’s calculation is based on total income from salaries, bonuses, image copyrights, and advertising contracts. Lionel Messi holds the number one spot, having slightly increased earnings compared to the previous year. This is the result of the owner of the Golden Ball year when signed with Barca in November 2017.

Cristiano Ronaldo – $ 126 million.

The move to Juventus helped the Portuguese superstar have a mutation of income compared to last year, but still a big gap compared to Messi.

Neymar – $ 102 million

He has always been treated like the king since arriving at PSG, but his frenetic form in France has made Neymar two of his seniors more and more away in the income war. Even so, with $ 102 million in pocket money a year, the Brazilian star’s earnings are still double the next.

Antoine Griezmann – $ 49 million

Appearing in fourth place is the big surprise the French star brings. Griezmann benefited greatly from the 2018 World Cup, and the amount of money he owned contributed a lot to the total income.

Diego Simeone – $ 46 million.

Like his student Griezmann, the Argentinian coach made a big surprise in his ability to make money. Simeone became the highest-earning coach for the first time, surpassing many blunt faces like Mourinho and Guardiola.

Koepka pocketed two million dollars without playing

Ending the Wyndham Championship event on August 4, the world’s number one golfer received an additional $ 2 million in prize money from the PGA Tour even though he did not take the tournament.

This is the bonus for the number one FedEx Cup score that Koepka held after the end of the main season of the PGA Tour (not including three FedEx Cup playoffs). Since this season, the top 10 best golfers of the season will share a $ 10 million bonus fund.

Rory McIlroy in second place earned $ 1.5 million, while Matt Kuchar came in third with 1.2 million. The next shared names were Xander Schauffele, Gary Woodland, Patrick Cantlay, Dustin Johnson, Paul Casey, Webb Simpson and Jon Rahm.

Koepka received additional bonuses equal to what he earned with the PGA Championship this season.

The most interesting case belongs to Webb Simpson. Thanks to the second goal at the Wyndham Championship, with many golfers not playing, the 33-year-old has climbed from No. 13 to ninth FedEx Cup score. This achievement helped him pocket an additional $ 550,000 from the PGA Tour. Along with a 670,000 prize for runner-up Wyndham Championship, Simpson received a total of $ 1.22 million – more than James Poston’s championship prize (1.11 million).

“Honestly, the bonus is not my goal,” Simpson said after going home with just one club more than Poston. “I was left far away in the third round, but then came very close to the championship on the day of the curtain. I played very well but not champion. That’s what haunts my mind.”

Wyndham Championship is the second consecutive event Simpson finished second. He was previously behind Koepka at WGC-FedEx St.Jude with a three-stroke gap. In June, North Carolina golfer also ranked T2 in the Canadian Open. This season, Simpson entered the top 3 at four events but could not yet have the sixth PGA Tour title. His closest championship is The Players Championship 2018.

The United States is confident of its profits from the 2026 World Cup (Part 2)

Some stadiums in Brazil are also built in remote areas, such as Manaus near the Amazon rainforest. After the World Cup ended, it was rarely used.

Brazil’s economy has been volatile since the past, due to rising private debt and rising inflation. In 2014, they fell into recession. The World Cup could not save Brazil, but perhaps helped push them deep into crisis.

Chicago has withdrawn from competing to host the 2026 World Cup because FIFA has asked to build a dome around the city’s Soldier Field. “FIFA’s rigidity and unwillingness to negotiate clearly indicate that Chicago will not be of any benefit if pursuing this,” said Chicago mayor spokesman Rahm Emanuel.

However, Miami mayor Carlos Gimenez was optimistic. He thinks the World Cup could boost tourism during the low season in Miami. The World Cup is expected to bring about US $ 800 million – US $ 1.6 billion for this city.

However, the net benefits from tourism are also often modest, said Andrew Zimbalist, author of a study book on the economics of host countries in the Olympics and the World Cup. According to him, the “evacuation effect” will offset the revenue from tourists, because people will also leave to avoid disturbance.

Besides, some cities will benefit more than others. For example, New York is a tourist mecca in the summer. But if they were not chosen as the venue, tourists could move to another city. By contrast, if Boston’s Gillette Stadium is chosen, tourism here will flourish. In 1994, the most damaged city in the US was Orlando, because football caused the revenue of simulation parks to plunge.

Meanwhile, increasing the global presence is even more difficult to measure than tourism. Dalas was one of the cities chosen in the 1994 World Cup. Bobby Abtahi – one of the city leaders, said that this helped their reputation to increase. “We have gotten rid of a lot of misunderstandings and really become an international city since then,” he said.

Winter says that success or not is just a matter of awareness. “Stop pretending that this has a different purpose. I thought this was just a huge party. ”

How do Premier League clubs make money? (Part 3)

In 2016, while Germany, France, and Italy had the fourth consecutive season without changing the champion, Leicester formed an earthquake when suddenly winning the cup even if it was a “poor child” team.

While European teams pour money to develop young players, English clubs show off older stars whose popularity is not the peak. The Manchester United deal spent a record 59.7 million on Ángel Di María and eventually the brightest star had to leave after just one season because it was not an example. Besides, the coaches are hired with the price in the sky but then fired in the blink of an eye, forming dramatic events.

The success story of English football can continue to maintain after the Brexit event? The strong depreciation of the pound made the cost of hiring foreign players high. But because many clubs’ revenue sources are also foreign currencies, negative impacts from the pound are still under control. Instead, the greater concern lies in immigration policy.

After Brexit, European players may be more tightly controlled. N’Golo Kanté, a young French player who made a great contribution to Leicester’s championship last year may have difficulty in licensing.

In addition, although football clubs have money to buy foreign players, they still cannot win big titles. Stars like Robert Lewandowski know that there is a good chance that they will be honored if they sign a contract with Bayern Munich, while Manchester’s chances are not so much. This makes the Premier League lose some of the best players like Luis Suárez and Gareth Bale.

At the present time, smart marketing strategy and an attractive tournament with lots of drama are enough to keep the world tied to English football. However, in the long run, the tournament will lose its attractiveness if it cannot attract big stars. Football clubs You need to play soccer better.

The United States is confident of its profits from the 2026 World Cup (Part 1)

The 2026 World Cup will be held in 23 American cities, Canada and Mexico. These cities are optimistic that tourism and increasing international presence will help boost the local economy.

Restricting infrastructure costs is key to economic success for any country that wants to host sporting events, said Victor Matheson, an economics professor at College of the Holy Cross. The 1994 World Cup in the United States was more economically successful than the last 5 World Cups. They only spent $5 million on stadiums, compared to $ 3.6 billion in Brazil in 2014.

So the 2026 World Cup is also expected to follow this pattern. 15 of the 17 stadiums proposed by the United States are home to American football teams in the national championship (NFL). To host the World Cup, they may need to be renovated. However, Matheson said the new stadiums are specifically designed to still be able to make a normal soccer field.

“The cost of public will not be large,” documents US officials submitted to FIFA said. The US estimates this event will generate the additional $ 5 billion in short-term economic activity.

However, many people still warn of the previous World Cup shows more harm than good. The 2014 World Cup in Brazil cost $15 billion. “This is a wasteful, costly job,” said Brian Winter, vice president of policy at the American Business Council. “All the promises are in vain.”

Plans to invest in high-speed trains or new airplanes have been lengthened, as the country has poured money into building giant stadiums, hoping to create more economic opportunities. However, Ludovic Subran – chief economist at Euler Hermes – said that these were only false hopes. “It is like building a stadium in Rust Belt (an area of ​​the US) and saying that it will stimulate the economy of the country. I do have it”.

How did the Rio 2016 Olympics earns “money” from sports advertising?

The Rio de Janeiro Olympic Games benefited greatly from two new sources of money in the sports advertising sponsorship market.

According to estimates of French L’Expansion Economic Magazine, the Olympic Games will break the record of revenue. It was estimated that the money this Olympics earned from television rights is 4.1 billion euros, almost double that of the previous Olympics in London. Video images were generating a lot of money, because the Internet infrastructure is now strong enough for Facebook and YouTube to start competing directly with broadcasters.

Facebook has been pouring money into sports tournaments since offering live television services. The Facebook logo has appeared on the athlete’s shirt in many sport tournaments including the Rio 2016 Olympics.

“Traditional television pays money to transmit a whole game or transmit a competition, and YouTube, Facebook and Twitter websites focus on buying outstanding excerpts from that ball or contest.”

The second largest source of money comes from countries that are in need of improving their position and image in the world, namely “China, Brazil, Russia, Kazakhstan, Azerbaijan, Malaysia, South Korea, Singapore, etc. Since recent years, these countries have poured money to advertise and sponsor, making sports revenues and the Olympic Games skyrocketing, but the amount of sponsorship and advertising from Western countries has increased but not mutated. Countries from Asia are also seeking to build “soft power”, by “hosting sporting events, increasing sponsorship, acquiring European clubs and increasing investment in top-notch sports in water”.

Daily Mail said that the Rio de Janeiro Olympic Organizing Committee is lucky, benefiting from these two new sources of money. Adding money from websites and from emerging countries, while traditional revenues from television and developed countries remain unabated, the proceeds are hopefully enough to cover the cost of more than 12 billion USD spent on this Olympics.

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