The final event in the golf quartet’s major quartet generated more than $130 million for the local economy when it returned to Northern Ireland in July.
According to newly published research, Northern Ireland enjoys direct cash flows of more than $ 58 million. In addition, the country also benefits from a marketing destination worth 48 million USD thanks to the total broadcast time of the tournament at more than 5,400 hours worldwide.
Local economy Causeway Coast has a Royal Portrush yard pumped about $34 million thanks to event hosting. Particularly, the Northern Ireland golf tourism agency has a profit of 31 million USD in terms of advertising value equivalent.
At the 148th tournament of The Open Championship, taking place at Royal Portrush, Shane Lowry was the champion. It was the first time the world’s oldest major returned to Northern Ireland in 68 years.
The above figures are calculated within a week of the tournament and do not consider the additional economic benefits in the following years.
Presiding over The Open is R&A (Royal & Ancient) – one of the two golf management and development agencies in the world, besides the American Golf Association (USGA). This year, R&A aims to attract more young audiences.
After-event statistics show that more than 30,000 spectators under the age of 25 come to the event to attend the event, of which, about 21,000 people under the age of 16 are free of entry tickets thanks to R&A’s Kids Go Free program.
Total field audience reached 237,750 people. This is a record number with an Open period held outside St. Andrews, which is considered the cradle of world golf.
More than half of the audience comes from abroad, the highest of which is in the United Kingdom, followed by the Republic of Ireland. The number of people from the US, Canada and Australia reached nearly 20,000.
In particular, after watching The Open this year, 83% of the audience said they would probably return to Causeway Coast, Glens and Northern Ireland in general in the next two years.